Now more than ever, American companies need to step up their game and innovate. We’re now in the race of our life with growing economies all across our globe and if we don’t smarten ourselves up, I’m afraid of where we might find our great nation a few decades down the road.
One industry I’ve felt needs to get much better at the innovation game lately is the good ‘ol Detroit motor works. For too long American automotive companies have been stuck on bigger, badder, more oil-guzzling tanks that ferry soccer Moms from one end of the city to the other or for dear old Dad to simply drive daily back and forth to the office.
While greener vehicles are on the rise, I think American automakers have been slow to think ahead and join the trend. GM started out remarkably several years back when they unveiled the EV-1 but then later recalled the vehicles and mothballed the program for reasons we will probably never fully understand. Fast forward 15 years later and here we go again with most of the American automakers releasing some sort of all-electric vehicle to compete with the ever-growing foreign car market.
I’ve been a huge proponent behind the release of Nissan’s Leaf and both Homestead Hottie and I dream of parking one in our own driveway sometime in the near future. Speaking of the Leaf, did you know you’ll soon be able to use your cell phone to pre-heat or pre-cool the cabin of your car while it is plugged into the power outlet? That’s a new little fact I learned today while reading about all the negative side-effects to letting your car idle in the driveway so you can pre-heat on those cold winter days. I also need to give some love to my American ingenuity too, namely Chevy’s brand new Volt. I am ecstatic that GM seems to be jumping on the electric bandwagon too, trying to innovate and develop the cars of our future that will help evolve and lessen our reliance on foreign oil. Speaking of oil, remember that pesky disaster in the gulf thanks to BP’s Deepwater Horizon explosion and oil spill that lasted for months?
GM has taken ingenuity and environmental stewardship to a new level by finding a way to recycle those oil-soaking booms that were used to skim the spill off the ocean’s surface. So far the automaker has been able to help divert about 100 miles of the oil soaked booms from landfills by turning it into new plastic parts used under the hoods of the Volts. The recycling process will produce about 100,000 pounds of plastic resin for the Volt’s components, enough material to supply the first year production needs of the Volt’s roll out.

Image courtesy GM
The parts are used to deflect air around the Volt’s radiator and are made from 25% of that boom material and another 25% or recycled tires coming from GM’s Milford Proving Ground vehicle test facility. The remaining 50% is a mix of post-consumer recycled plastics and other polymers.
The parts, which deflect air around the vehicle’s radiator, are comprised of 25 percent boom material and 25 percent recycled tires from GM’s Milford Proving Ground vehicle test facility. The remaining is a mixture of post-consumer recycled plastics and other polymers. There is no doubt this development helped the Volt land its latest award of Green Car of the Year by Green Car Journal.

Image courtesy GM
The recycling initiative doesn’t just end at the Volt though. GM has started recycling their manufacturing materials at every stage of their lifecycle. They are using renewable materials in cars and trucks that are at least 85% recyclable. Used tires, old plastic bottles, denim and nylon carpet are all redirected from landfills and reused in select GM vehicles.
GM facilities worldwide recycle 90 percent of the waste they generate. The automaker recently announced more than half of its worldwide facilities are now landfill-free – all manufacturing waste is recycled or used to create energy.
This is American ingenuity and innovation I can be proud of and more companies need to be striving to do the same. They also need to not rest on their laurels and continue pursuing even better ways to make their manufacturing processes even more environmentally friendly and sustainable. Have you considered buying a new electric car? Maybe you’ve already purchased one. Leave a comment below and let us know your experience.
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