The Footprint Chronicles

Clothing manufacturer Patagonia has made another interesting move, showcasing their social responsibility to our planet.  The company just launched a new website called The Footprint Chronicles.  The interactive website allows people  to see the good and bad affects of manufacturing the clothes they buy like Synchilla fleece vests and rain shells.  In a press release about the new website, Patagonia company officials said they’re determined to be candid and forthright about its impact on the environment and created the site to encourage dialog with customers who are concerned about the environment.  Five new products will be added to the site on Earth Day 2008.  The site showcases more than 35 filmed interviews and slide shows of factory workers, owners, designers and third party auditors.

Patagonia has increasingly tried to become a more environmentally responsible company.  Since 1996 they’ve used only organic cotton in their outdoor clothing line.  Just recently the company also launched their synthetic fiber-to-fiber recycling program.  Patagonia takes back worn-out polyster and nylon clothing and recycles it, making it into new clothing.  The process forever captures the raw materials used in making virgin fibers.